


Strategy
We are Bella's friends and your guides today. Here, you'll find many of Bella's design projects, case studies, and interactive files on topics like business, technology, sustainability, leadership, and psychology. We believe a good designer should be well-rounded like Bella, so I am happy to be here and share her insights and reflections with you from her time at Parsons and her ongoing learning journey. Enjoy exploring!
Hi, welcome to Bella's little world!




Economics
E
Psychology
P
Technology
T
Design
D
Leadership
L
Sustainability
S

⬆️ Here are 5 tags (E P T D L S). Bella has combined them to label each module, serving as keywords for each section. They are all interesting, so scroll down, click the pictures, and take a look!

Behavioral Economics & Design
E
P
D
Behavioral Economics and Design is the study of how psychological insights into human behavior can be used to shape and improve design decisions, making products and services more effective and user-friendly.
Nudge Guide Book for UX Designers
This is a "Nudge" guidebook for UIUX designers, including some guidelines and how to be an ethical designer.
After reading the book "Nudge" and "Think Fast and Slow", Bella did some reflections on her daily life.


Ethical Leadership & Design
D
L
Ethical Leadership & Design integrates ethical principles into management and design, fostering a culture of respect and trust, and ensuring responsible development of products and services.
1. Theory - What are Ethics and Leadership?
Ethical Bigwigs Symposium
This is a symposium where famous philosophers come together to discuss the question"In a fire, save the cat or the painting? " It shows how different philosophers think about ethics and make decisions. (6min video)
Resonant Leadership
This is an interactive test Bella created based on her research on the 'future of work' and the insights she gained from 'The Ajax Dilemma'. (Click the title to see the guide)
Here is a visualization of how people's brains work from a neuroscience aspect.

2. Practice - Models for comprehensive analysis and case studies on organizational culture.
The iceberg model illustrates the depth of factors influencing problems or events.

Bumble app Case Study
Focus on understanding the organizational culture and ethical leadership in Bumble

3. Self-Reflection and a Facilitation Tool - Bella's reflections on her leadership and a tool for better facilitation.
Personal Vision & Leadership Reflection
10-page essay about Bella's values, philosophy, and dream, etc.
Story of Goal
This is a warm interactive story illustrating how Bella thinks of "Goal" and find the answer along the way.

Community Agreement
Building a Community Agreement is a good way to build team culture.
Organizational Change Method - Appreciative Inquiry
L
Appreciative Inquiry (AI): Appreciative Inquiry is a method of organizational development that focuses on identifying and building on the strengths and positive aspects of an organization or community.
AI & TAO
Comparing AI and Tao in business management
AI to Organization
Case Study: Using AI in Lego company
AI Interview
Analyze how AI performs in different organizations and help organizations make adjustments
AI Real Practice
Analyze how AI helps people to have a better lives
New Economies and Societies
E
T
New Economies and Societies involve emerging economic systems and social structures, including the study of AI's impact on the economy, such as with Google Maps.
These slides explore the relationship between AI and the economy using Google Maps as a starting point, leading to the design of the Spot product.
AI Anatomy

This visualization flowchart illustrates how artificial intelligence is implemented.
Impact of Google Map
This interactive view, created with P5.js, elaborates on the impact of Google Maps from the perspectives of various stakeholders.

Sustainable Business Model
S
E
A sustainable business model is a strategy that incorporates environmental, social, and economic considerations to ensure long-term viability while minimizing negative impacts on the planet and society.
Sustainability Study
Sustainability Study of the Luxury Hospitality Industry

Ant Forest Case Study
Analyzing Alibaba's Ant Forest Public Welfare Products.
Personal Sustainability Practice
"Friends' Story" combines sustainability and gamification by replacing new purchases with creative home drawings
Hey there! So glad you found me! The four flowers below were planted by Bella, each one representing her reflections from every semester at Parsons SDM. She often comes here to build her little world, and we hope you're as excited as us to see more of her creations added! Feel free to drop a comment if you want to say hi to her! Thanks!



Design & Art & Visualization



4th semester
Parsons SDM
