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LEGO X TMALL Festival
Problem
Third-party platforms' ultra-low prices have driven away many customers from official channels
Goal
Increase sales on official channels without being able to intervene on other platforms
Q：How can we encourage people to choose official channels and pay more at higher prices?
Research
Brainstorming
Discussion
Listen to customers
A：Offer unique benefits and services not available on third-party platforms.
Solutions
Membership System
Customized services
Exclusive Gifts
Holiday Events
Long-term
Short-term operation （T- Mall）
Design
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